ProCold Joins AmeriCold / Tech24

ProCold Joins AmeriCold / Tech24

GREENVILLE, SC, May 29, 2024—Tech24, a national industry leader in commercial foodservice equipment repair and maintenance, is excited to announce that ProCold will join forces with AmeriCold to expand service capabilities across the NYC market.

“New York is the largest market for our services, so it makes sense for Tech24 to continue investing in our ability to serve this market,” said Dan Rodstrom, CEO of Tech24. “ProCold’s addition to the family will strengthen AmeriCold’s ability to serve our customers’ refrigeration needs across the New York City metro.”

ProCold offers comprehensive commercial refrigeration and HVAC service to a broad mix of customers, including food retail, manufacturing, cold storage, medical centers, hospitals, schools, and other commercial institutions across New York City, Long Island and Central New Jersey.

ProCold’s extensive knowledge and refrigeration capabilities enable them to perform everything from routine repair and maintenance services to managing large scale refrigeration system design and installation projects for their customers.

“We are excited to join AmeriCold and look forward to working with them and Tech24’s other companies in New York to deliver the most comprehensive refrigeration and HVAC services to our customers,” said Alvin Fallick, President of ProCold.

“I know Al personally and have worked with him and his team on several refrigeration projects over the last 25 years,” said Rob Rivera, President of AmeriCold. “ProCold will greatly improve our ability to offer best-in-class refrigeration installation services in the New York City metro.”

ProCold is the fourth New York-based Company to join Tech24 in the last two years, following AmeriCold, TEK Express and Pronto Repairs.

About AmeriCold

AmeriCold (a subsidiary of Tech24) is a leading provider of commercial refrigeration repair and installation services to customers in the New York City metro, Washington, DC, and Southeast Florida areas. AmeriCold has a variety of customers across the restaurant, grocery and institutional end markets, from New York City’s premier restaurants and hotels to fast-casual dining facilities, hospitals and universities. To learn more about AmeriCold, visit

About Tech24

Tech24 is the industry leader in commercial foodservice equipment repair and maintenance, providing quick and comprehensive repair and preventive maintenance solutions for commercial refrigeration, cooking, beverage and HVAC equipment. Founded in 1982 in Greenville, SC, Tech24 currently services over 50 major markets in 26 states from coast to coast with highly qualified service technicians equipped with the tools, technology and training they need to get the job done right. To learn more about Tech24, visit

Media contact:
Brianna McClain